Magazine The Strategic Marketing Process:
Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee are marketing.
When establishing price, companies must give considerations to the unit cost price, marketing costs and distribution expenses. Place refers to distribution of the product.
Key considerations include whether the company will sell the product through a physical storefront, online or through both distribution channels?
Finally, promotion refers to the integrated marketing communications campaign.
Promotional activities may include advertising, personal selling, sales promotions, public relations, direct marketingsponsorship and guerrilla marketing. Promotions are likely to vary depending on what stage of product life cycle the product is in.
Taking these statistics into consideration, it is vital for marketers to use online tools such as social media and digital advertising, both on website and mobile device applications, and internet forums. Considering an appropriate distribution channel for products purchased online is also an important step.
Online marketing is a critical element of a complete marketing strategy.Impact of Strategic Planning on Profit Performance. measuring management performance, and appraising new business opportunities.
findings will come from using them to estimate the effects.
The Effects of Strategic Marketing on Business Performance 1 Table of Contents 2 Introduction 3 Literature Review 4 Aim and Objective 8 Research M. Effects of Strategic Marketing on Business Performance Essay Selling is one of the most important factors of the concern.
For surpassing competition and taking accurate selling determination, every company requires good selling cognition. Abstract: This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria.
The survey research important in coping with environmental ambiguity and uncertainty in strategic marketing. Lin () as cited in Long-Yi and Ya. Our latest thinking on the issues that matter most in business and management. TQM can be defined as a holistic management philosophy that strives for continuous improvement in all functions of an organization, and it can be achieved only if the total quality concept is utilized from the acquisition of resources to customer service after the sale.