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IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field.
IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication.
We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas.
Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them.
International market entry decisions and relationships; Export marketing and supply chain issues; International retailing; Consumer ethnocentrism, country and product image and origin effects; Cultural considerations in international marketing; International marketing strategy; Aspects of international marketing management such as international branding, advertising and new product development.
By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers.
All the papers published in the journal are blind reviewed with three reviewers, and aim to communicate theoretical information clearly so it can be applied to practical situations in the real world.
Academic and corporate libraries, Marketing academics, Marketing managers, Students of international marketing This journal is indexed and abstracted by: For more information, please email collections emeraldinsight.
This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.International Marketing Review draws on important research and case study material from contributors all over the world.
It has offered genuinely international perspectives on the key issues and concerns that preoccupying marketers for thirty years. THE BAJA & WORLD CHAMPIONSHIP DESERT RACING on schwenkreis.com Welcome to Your New GSP Airport. The GSP International Airport serves the dynamic Greenville-Spartanburg region of Upstate South Carolina.
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