The Cruise Industry General Analysis and Overview Over the last decades, the modern cruise industry has responded to extensive market and consumer research with the presentation of innovative naval design concepts, new ship lengths, ever more exotic destinations around the globe, and new on-board and on-shore activities and themes, developed to offer a vacation alternative that satisfies the expectatives of everyone. The Cruise Industry Development The cruise industry, which modern version dates from the s with the development of the North American industry, has experienced an increasing process of popularization, becoming a major part of the tourism sector, and reaching a level of enormous significance world-wide as an economic factor. The modern cruise industry is also one of the most outstanding examples of globalization, with an increasing number of ports of call and destinations around the globe, a multinational clientele and onboard personnel from every continent, and a level of detachment from communities and nations never seen before in history, with important economic, legal, environmental and social implications.
According to Art Rodney, president of Disney Cruise Linesover 90 percent of Americans who can afford to take a cruise have not. Thus, many of the latest developments in the cruise industry have come about as a result of efforts to lure first-timers on board.
Cruise lines are finding that for many potential cruisers, shipboard pampering is not enough. Many people also want to spend their vacations experiencing foreign cultures or learning new hobbies. To appeal to these people, cruise lines are adding special-interest cruises to their repertoires, focusing on everything from gardening to jazz to oil painting.
Silversea launched a program that offers passengers an opportunity to learn more about geography, culture, oceanography, photography, and nature from National Geographic Society photographers and journalists.
In addition to onboard lectures, there are also shore excursions hosted by National Geographic experts. Cruises to Europe, the Amazon, Africa, and Asia have grown in popularity.
Along with the boom of the cruise industry there have been a number of company shake-ups, mergers, and rising competition. As with any maturing and expanding business market, larger cruise lines have swallowed up smaller companies in a number of cases.
Small companies become medium sized. Medium sized companies become mega-companies! Here is a great list of new cruise ships launched by year. The industry shows no signs of slowing and we should see a steady introduction of new cruise ships over the next five years.
Another recent development in the cruise industry has been the divergence between companies building larger and larger ships versus those catering to customers who want a more intimate experience. These vessels continue to add more and more amenities, such as virtual reality gaming rooms, ice-skating rinks, and multi-story shopping centers, as well as special services, including bookings of onboard wedding ceremonies.
Disney has as ship with a waterslide running around the ship — very cool! This fact has created a growing market for smaller cruise lines that operate everything from passenger cruise ships to yachts and sailboats that carry only 10 to 30 travelers at a time.
Companies like Seabourn Cruise Line operate small luxury vessels that sail to exotic locations such as Asia and South America. Seabourn in particular has been praised as a company that offers a more intimate experience, while at the same time providing all the luxury of a large ship.
Windstar Cruises is well known for its romantic, five-masted sailing vessels that carry to passengers. Even more adventurous souls are booking trips on tiny yachts.
Some companies, such as Maine Windjammer Cruises, even allow passengers to try their hand at sailing and offer classes in basic seamanship. While it can be more difficult to find work with a smaller vessel, for some it is worth the extra effort to be able to work in an atmosphere that is more intimate and personable.
The tremendous growth in the cruise industry is opening up jobs in both large and small companies. In the last five years thousands of new cruise industry jobs have been added. So, with the economy recovering, there has never been a better time to be looking for a job. We recommend that you read through the free resources we provide on JobMonkey.The cruise industry is poised for continued solid growth in The Cruise Lines International Association recently forecast better than five percent passenger growth for to reach a.
The cruise industry, which modern version dates from the s with the development of the North American industry, has experienced an increasing process of popularization, becoming a major part of the tourism sector, and reaching a level of enormous significance world-wide as an economic factor.
Development of Cruise Industry Cruise industry symbolizes a small part of the vacation business environment which itself is a very small portion of the leisure business. The cruise industry is attributed by extraordinary value proposition, great demand, favorable guest demographics, high guest fulfillment rate and positive supply vs.
demand. Since the cruise industry appears fundamentally to be driven by supply, it is likely that supply saturation, as opposed to demand saturation, will constrain future developments and impose a maturity on an industry that has continued to grow rapidly.
Thus, many of the latest developments in the cruise industry have come about as a result of efforts to lure first-timers on board.
Cruise lines are finding that for many potential cruisers, shipboard pampering is . Thus, many of the latest developments in the cruise industry have come about as a result of efforts to lure first-timers on board.
Cruise lines are finding that for many potential cruisers, shipboard pampering is .