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The SWOT analysis begins by collecting information about the organisation or project and ends with decisions based on an interpretation of the information summarised in the matrix. However, there are a number of things that can be done to enhance the quality of your SWOT. Follow these tips and use them in the following example SWOT analysis.
Strengths, Weaknesses, Opportunities and Threats Strengths and weaknesses are internal to the business and are controllable.
Conversely, opportunities and threats are uncontrollable external forces that act upon the situation. We often find that this part of the exercise is often done wrong. Strengths — are positive attributes internal to the organisation or situation that are within your control.
Weaknesses — are also internal factors within your control that may impede your ability to meet your objectives. Opportunities — are external factors that the organisation or project should or could develop. Threats — are external factors beyond your control that could place the project or organisation at risk.
Conducting the SWOT Analysis Ideally, in a group or workshop, brainstorm each category and capture the strengths, weaknesses, opportunities, and threats pertinent to the situation, context, strategy or project. As with all brainstorming exercises the aim is to capture ideas pertinent to the current business situation.
Finally, highlight the most important issues and then rank them in order of importance before using our SWOT analysis example as a checklist for your own SWOT.In-depth world business news from Europe, the Asia-Pacific, Africa, the Middle East, Latin America and global market coverage.
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