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Presentation Notes Slide 1 Good morning Dr. Please enjoy and refer to the company report paper for additional information.
Slide 7 At the end of year 14, Bust-a-Move was 7th in the industry and had not met any investor expectations. With the 3-year strategic plan, recognized that we needed to adjust our strategy.
Using the Operating Profit Margin trend, we chose to focus on markets that were more profitable. As a result, we discontinued distribution and support to Latin America and implemented a focus strategy on our highest margin market, Europe-Africa while continuing to compete in the others.
Slide 8 Our adjusted strategy included branded footwear differentiation. As we implemented these changes, we recognized that our biggest competitor was Awesome Arches.
However, Bust-a-Move has spent more in Advertising, Retailer Support, and is significantly less in delivery time. Additionally, our celebrity appeal was an area of advantage for Bust-a-Move, because as Awesome Arches lost celebrity appeal, we gained ours.
By year 17, we had increased our market share from 5. We were able to turn this around with our adjusted focus strategy in years 15 through 17 as we gradually increased in each of the key ratios. Me First Slide 2 In the Beginning… Mission To provide quality branded athletic shoes to the global market at a competitive price.
Vision Establish Bust-a-move as a worldwide brand committed to innovative design and quality at reasonable prices, allowing us to become a global leader in the athletic branded shoe market. We only used remaining production capacity to produce PL.
Slide 5 Key Ratios: Awesome Arches Slide 9 Bust-a-Move vs.Browse 's Best Selling PowerPoint Templates from GraphicRiver's global community of graphic designers.
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